One of the challenges of developing interactive apps for the Apple iPhone and iPad is figuring out what marketing and pr tools will be most effective to spread the word to potential customers and reviewers. One of the most important tools is creating a video of the app and posting to YouTube as well as including links to the video on my website, Facebook and Twitter pages, and the app’s press releases. Unlike other product development projects I’ve worked on in the past, there is only one retail outlet for Apple Apps, the iTunes store which presents it own set of challenges. One of the highlights for me has been working with Jason Edwards, the CD at Cinema31, a video and photography studio based in Wilton Manors, FL. Jason created two distinct videos, one for TWAS THE NIGHT BEFORE CHRISTMAS app and one for A CHRISTMAS CAROL app. Choosing music to accompany the videos was also a key component, and my literary agent Cullen Stanley at Janklow and Nesbit, was instrumental in helping me choose both the app’s and video’s music.